“Art director Murilo Melo
created this killer poster series for Companhia Athletica Gyms in Brazil
by dismantling sloth-inducing televisions, video games, and computers
and using their thousands of parts to create exercising humans, urging you to ‘switch your routine for ours.'”
“The project took four months to execute and is well documented on this pretty awesome website
where you can see production shots, download high-res images (recommended for detailed viewing), and watch a video.”
Source [Book of Joe]
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