Athletica Gyms Electronic Athletes!

Written by Mostafa Dafer on . Posted in Design & Creativity, Featured

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From Colossal:

“Art director Murilo Melo

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created this killer poster series for Companhia Athletica Gyms in Brazil

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by dismantling sloth-inducing televisions, video games, and computers

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and using their thousands of parts to create exercising humans, urging you to ‘switch your routine for ours.'”

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“The project took four months to execute and is well documented on this pretty awesome website

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where you can see production shots, download high-res images (recommended for detailed viewing), and watch a video.”

Source [Book of Joe]

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Mostafa Dafer

Computer & Communication Eng. Stdnt. Founder & CEO of CoolesTech Knows Arabic; English, learning French, Chinese, and Japanese Email:Mostafa@coolestech.com

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